Salt Lake Motorsports

BIMOTA VIP NIGHT 2006
When the hallowed Italian motorcycle artists at Bimota slammed the shutters on their Rimini studio in 2001, it was akin to cloaking the ceiling of the Sistine chapel or stuffing a da Vinci sculpture into a storage shed. The motorcycle world was deprived of a magnificent sliver of art.

After a three year slumber, Bimota has awakened and is again presenting the Moto World with its enigmatic art. And in concert with Salt lake Motorsports, Bimota was officially introduced to the Utah marketplace the evening of October 21 during a gala presentation in the Main Street showroom. More than 75 invited guests mingled with Bimota North America’s President, Jean Marc Rousseau and Salt Lake Motorsports owner Adam Childers and ogled over the exquisite Bimota lineup.

The Bimota revelry was more a tale of two passions than a simple reintroduction of a legendary motorcycle. On one hand dwells the passion and purpose elicited from Bimota to build an elite, extraordinarily unique and desirable motorcycle. On the other hand is the fire and passion of Childers to bring his clientele an unparalleled experience when indulging themselves in their motorcycle obsession.

Rousseau, or J.M. as he prefers to be called, while speaking openly with the shop’s guests, freely admitted that the Bimota marque is exclusive, and not obtainable by all because of its lofty price.

He said, “Bimota is the Top of the Top. It is certainly for the true Italian motorcycle aficionado and collector who wants a creation not available to everyone…one that he or she knows will be beyond exclusive and be owned by the very few and fortunate enthusiasts.

“Our motorcycles are much more than the sum of their parts. Much more. They are not for the individual looking only at a bike’s stats. Bimota is for the person who understands what we call ‘Technologia del Emozione,’ ‘the technology of emotion,’ offered J.M.

“We (Bimota) have chosen Salt Lake Motorsports as one of fewer than 10 dealers in North America to offer our motorcycles, because Adam and his staff truly are among the Top of the Top, and clearly understand the Technologia del Emozione. We are honored to have such a fantastically enthusiastic and creative dealership in our family, and the motorcycle community in Utah is very fortunate to have such a dealership serving them,” J.M. added.

The Bimota North American President underscored Childers’ commitment to being the “top of the top” by pointing out that Salt lake Motorsports recently won six national and regional awards from Ducati North America, the most awards ever won by any Ducati dealership in a single year.

While scoping out Bimota’s newest offering, the Delerio, Childers said that “the passion and vision we’ve brought to the shop is well suited to offering our clients the Bimota line. These bikes parallel our commitment to be the best of the best and offer our well-healed customers products and service they can find no other place.”

At least one of the new Bimotas have been proven to be a race-winning machine, the DB5. Salt Lake Motorsports’ sponsored racer and employee Shane Turpin rode the bike to six victories at the Miller Motorsports Park Masters of the Mountains racing series. Turpin said the bike handled amazingly from the moment it was out of the crate, and that it takes corners like a true champ. The bike he rode was basically stock, and according to Turp has potential to be lighter and have more horsepower when customized by someone like SLMS’s Matt Spencer.

Four of Bimota’s currently available models can be found in the SLMS showroom: the brilliantly unique Tesi 2d, the SB8K Santamonica, the DB5 1000 and the newest iteration, the DB6 Delerio. While all four machines must be seen and studied to be fully appreciated, you may click the appropriate bike below for a basic sketch of each one:

Call them what you will…..exotic art pieces or exquisitely sculpted and prized riding experiences, the Bimota machines are without peer. In any iteration, Tesi, Santamonica, DB 5 or Delerio, Bimota is one object of art that can be taken from the shelf and ridden hard & far. Try taking a da Vinci or Rembrandt off the wall, straddling it and trying to set a blistering lap time or carve up a mountain pass! Clearly, not all art is created equally.