Ducati North America CEO Named Executive Of The Year
Posted: 4 May 2006
Salt Lake Motorsports congratulates Ducati North America CEO Michael Lock on being awarded Executive of the Year.
Powersports Business Magazine recently named the Ducati North America CEO as recipient of the Prestigious Ehlert’s Powersports Award. After seeing Lock guide Ducati North America to its highest retail sales in the company’s history (a sales increase of more than 43% since 2003), a panel of leading industry experts and authorities chose Lock for the award. Lock joined Ducati North America less than four years ago. In that time, he has reduced national motorcycle inventory to an all-time low, improved the company’s parts distribution and supply chain and orchestrated a 75% and 38% sales increase in apparel and accessories, respectively.
